Flatpack Film Festival 2014

Festival, Film

Flatpack Film Festival

I have worked with Flatpack Film Festival for seven festivals (2010-2016) on their marketing and regional press campaigns.

Flatpack takes over venues across Birmingham every year. It draws people from far and wide with a wonderful mixture of films, performances, contraptions and surprises.

‘You can’t effectively promote an event or project unless you really understand it. Thanks to Annabel’s natural curiosity and versatility she has played a vital part in helping to grow and diversify Flatpack’s audience over the years. She is unflappable, committed, and a pleasure to work with.’

- Ian Francis, Director, Flatpack Film Festival.

For their 8th festival from 20-30 March 2014 work included:

  • Production of printed materials for the festival. I liaised with the festival’s graphic designers Dot Dash in the design of promotional materials for the new festival identity. These included beer mats, flyers, posters, bags and t-shirts.

Dot Dash

  • One challenge set for the 2014 festival was to increase city centre visibility on a very limited budget. As a result, we gained permission from the derelict and soon-to-be demolished Central Library to put posters in the windows facing Chamberlain Square. This is a very busy part of Birmingham city centre. According to Birmingham City Council, 60,000 people pass through this area everyday. The posters were up for three weeks in the run up and during the ten day festival.


Work also included:

  • Liaising with the national PR agency, Margaret PR and festival partners and sponsors in order to gain the maximum amount of coverage across the festival.
  • Gaining sponsorship deals which enhanced the festival experience for attendees and the festival team. I secured free popcorn and treats from Yelp for festival attendees for a few screenings and lunch and dinners for the festival team from a local vegetarian restaurant.

I generated regional coverage amounting to £250,000 in PR value for the festival including coverage by BBC Midlands Today, BBC Radio WM, Free Radio, and significant coverage in regional print media. The festival as a whole gained a combined total of approximately £1.5 million in PR.

Highlights from the 2014 festival can be seen below:

Images courtesy of Katja Ogrin.